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87Zero2/27/2013 Hello blog readers. for 2013, i've been working on launching a new mission: design assist. Sanford Hasegawa approached me to help run and manage a trifecta: design, kitchens, and interior fixtures and casework. Here's how it works: there are 3 companies: first - 87Zero provides custom fixturing to very high end clientelle: luxury stores, and the latest - the Vintage Cave a speak-easy at the basement of Shirokiya. 2nd - Studio Becker - the Ferrari of kitchen cabinetry. Third - IDS & Hale Takazawa melded into a single design group supporting the other two.
Our clients will be high-end contractors, architects and interior designers. Why? If you speak to any designer in town ask them this question... do you ever have enough fees to detail the coolest things that you design? the answer is always be no. Never. Ask an interior designer the same question, and they will tell you that we usually get someone else to do it. Ask a contractor who details the things that the designers don't. The answer is: we try to get the manufacturer to do it, and work with the architect to get it done. Or we just do it ourselves, because the manufacturers don't have designers that can do this kind of customization. By next year, we want the answer to be: "we go to 87Zero and they get it designed and built beautifully!" Yes, i'm trying to fill a niche. Is there a market? I think there is. In fact I know there is, because I'm in the same boat as the rest of my colleagues. So if you are an architect reading this, be ready for a call from yours truly! It seems that someone turned on the faucet again in 2013. It's my personal theory that since the world did not end on December 21, 2012, everyone has taken a sigh of relief, decided to borrow money again (since the interest rates are almost nothing), and decided to start buying and investing in things unrelated to the liquid financial markets. It makes sense to buy the things that will do well in an inflationary recession, and hang on as we tread the fiscal cliff. Of course Hawaii is a great place to buy. If you need to spend or invest money in real estate, then pick the best real estate in the world! The Hawaii market will be spurred on by significant global buying. Everyone wants to live in Hawaii. I'm just lucky to be born and raised here. Yes, we are chosen people! Now let's see: global buyers + low interest rates + motivation to get out of cash + incentives to increase density in Honolulu (rail) = construction boom in Hawaii = massive purchasing of interior things to put into those buildings. Ben Schorr (a microsoft MVP) and very smart IT consultant once told me: "when there is a gold rush, sell shovels" Who knows what tomorrow brings, but from where I sit, it looks as if a powder keg is just starting to go off. A damn is bursting... A tipping point is happening. Watch for massive luxury condo sales coming to you this year as developers have surmised the exact equation described above. Many of you who are reading this are already hooked into this... so the only question remaining is how long will the trend last? Keep an eye on the currency wars... I am confident that the United States is determined for this to last as long as possible. It needs to last long enough for us to become the world leader in oil and natural gas exports... which could possibly get us out of the current mess we are in... and the rest of the world. There is hope! If this boom lasts 8 years, then we'll be right in line for our national economy to take flight and begin bringing rewards back to Hawaii.
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